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i-banana
trader Ltd. is
a company leading the maturation of an internet
trading industry
and one that was born out of frustration created
by the opaque and inefficient global banana
markets. Low prices and unfair market practices
squeeze the banana margins driving farmers
out of business. i-banana trader operates on
the premise that it is better to develop the
sustainable resources of the world by paying
fair prices to the people who are the biggest
risk takers in the supply chain, and then shorten
the supply chain allowing buyers to deal directly
with the source of the product. By facilitating
the development of "sustainable product
and fair price" business i-banana trader
encourages more suppliers to support a growing
trading system. Product bought from the system
will qualify the buyer to use the "Sustainable
product and fair price" logo.
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